entrepreneurial ideas

How To Create A Kickstarter Video To Explain Your Startup

Kickstarter is all the rage, but don't bother to apply for crowdfunding on the site until you have created a video that explains your idea in a brief engaging way. How do you do that? Well, I recently found at least one satisfying answer to that question in the form of a video made by my favorite illustrator (and frequent contributor to the New York Times), Christoph Niemann. As the story goes, Niemann was in his car en route to picking up his young daughter at a party when he randomly caught the last few minutes of a Terry Gross interview with Maurice Sendak (click link below). He was so moved by the segment that he went home and...

 

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